Cunninghams EPOS group has been working closely with farm shops to increase revenue and attract new customers, by integrating Toggle, a gift card platform, into their EPOS solution. With Christmas coming up, Toggle’s digital and physical cards are the perfect solution for shoppers looking for gift ideas and ways to support local businesses. Did you know that 60% of gift cards are bought in November and December?
For businesses, gift cards are a great way to bring new people into your store, but it also gives you a chance to interact with your customers more frequently. You can automatically send expiry notifications to remind customers to visit you. As well as giving your purchasers and recipients of cards the opportunity to opt-in for further info from you, so you can collect data for future marketing campaigns.
Research has also shown that an average 20% of gift cards expire without being redeemed, providing extra revenue for your farm shop.
If you don't have the functionality to sell gift cards online, Toggle comes with a ready-to-go, skinnable webshop, to help you start selling gift cards straight away.
Toggle also allows you to monitor performance at any time, with full reporting and an easy-to-use dashboard
If your business would like to take advantage of the Toggle integration, call our team on 0330 024 5014 or email email@example.com