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Natasha's Law - is your business prepared?

The UK Food Information Amendment, also known as Natasha's Law, comes into effect from October 2021. The new law has been introduced following the tragic death of teenager Natasha Ednan-Laperouse from an allergic reaction caused by a baguette which did not require allergen labelling.

What you need to know

Natasha’s Law will require food businesses like farm shops, delis & cafes to provide full ingredient lists and allergen labelling on any pre-packed foods for direct sale (PPDS).


The allergenic ingredients will need to be emphasised (for example in bold, italics or a different colour).


Italian Deli Shopping
Choosing Food

What are pre-packed for direct sale (PPDS) foods?

Pre-packed for direct sale is food that is packaged at the same place it is offered to customers and is in the packaging before it is ordered or selected.


It also includes food sold from a market stall or vehicle used by the business who packed the food.

Examples of PPDS foods

  • Sandwiches placed into packaging by the business and sold from the same premises.

  • A café selling packaged cakes they have made on the same premises.

  • A butcher who makes prepacked burgers or sausages which are sold on the same premises.

  • Fresh pizzas from the deli counter e.g. on a cardboard tray and wrapped in plastic;

  • Boxed salads

  • Foods that are pre-weighed and packed, such as cheese or meats from a deli counter or baked goods from an in-store bakery

Boxed Food
Baking Ingredients

The 14 allergens that must be highlighted

  1. Celery

  2. Cereals containing gluten

  3. Crustaceans

  4. Eggs

  5. Fish

  6. Lupin

  7. Milk

  8. Molluscs

  9. Mustard

  10. Nuts

  11. Peanuts

  12. Sesame seeds

  13. Soya

  14. Sulphur dioxide (sometimes known as sulphites)

What you need to do

Review your technology:

Do you have the right equipment to deal with the changes?


As soon as you update a recipe, you need to alter the labelling process to match. Our EPOS solution - Quantum - can do all the hard work for you. Quantum includes a tick box list of the 14 legally required allergens, which can be displayed on the terminal on request and added to food labels via our printer integration. 

Once you add your allergens, the information can then be shared across Preoday ordering platforms for Click & Collect and takeaways.

Bakery Order

Train your staff:

When you have your systems in place, you need to make sure your staff understand what allergens are and how to communicate this information to customers.


To help, we provide training to make sure your team can use and update our systems confidently. 

To prepare your business for Natasha's law, book your free Systems Review below.


Get your business ready

Book your free Systems Review to help get your business ready for October 2021